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Wine Business Case Studies - Pierre Mora
Titel:
Wine Business Case Studies
Auteur:
Pierre Mora
ISBN:
9781935879718
Pagina's:
300
Recentie:
Published in association with the Bordeaux College of Business, this ground breaking book applies business pedagogy's powerful learning tool to the unique challenges of wine business management. This book contains thirteen cases drawn from the examples of real business success and calamity by an international group of respected wine business scholars.